Understanding whether materialistic values translate directly into fashion consciousness
or whether it is the status consumption and religiosity that intensifies this relationship
within the specifics of explicitly religious consumers is important as fashion consumption
appears to occupy an important position both socially and economically in the lives of
many. researchers have shown considerable interest in values because they are argued to be an important influence on behavior. A value that is becoming more common in many countries, is materialism, and it appears to be a potentially important dimension of consumer behavior. growing preoccupation with possessions is reflected in such consumption values. Such approaches to life are the basis of materialism. This does not imply that every consumer is materialistic, as there is significant variance between individuals prioritization of and attachment to materialistic values.
Things we buy can aid our lives and make things easier: The pricey Mix Master in the kitchen, or even the abundance of cute tops from the Forever 21 clearance sale giving us an extra week without having to do laundry. But particularly where clothes are concerned, fashion magazines often encourage us women to be collectors of shoes and dresses and all the latest accessories. When we see our full closet and still have nothing to wear we tend to buy more clothes that we’ll only wear once or twice before adding them to the mountain of clothes in which we have positively nothing to wear.
The less obvious factor behind materialism has to do with the degree to which our needs are being filled. According to journalist, George manbiot, "when people feel insecure or unfilled because of poverty they often try to quell their insecurity by striving for wealth and a lot of fancy stuff." so materialism and the behaviors that go with it, designing and buying brand names clothes and luxury items can be symptoms of insecurity. A strategy used to alleviate feeling of self doubt and boost a poor self poor self image is with fashion. materialistic people love expensive stuff and of course, money is fashion. Materialism may, therefore, represent a key variable in the development of a consumer’s involvement with products that allow the fulfilment of such values and assist in portraying acceptable images.
Things we buy can aid our lives and make things easier: The pricey Mix Master in the kitchen, or even the abundance of cute tops from the Forever 21 clearance sale giving us an extra week without having to do laundry. But particularly where clothes are concerned, fashion magazines often encourage us women to be collectors of shoes and dresses and all the latest accessories. When we see our full closet and still have nothing to wear we tend to buy more clothes that we’ll only wear once or twice before adding them to the mountain of clothes in which we have positively nothing to wear.
The less obvious factor behind materialism has to do with the degree to which our needs are being filled. According to journalist, George manbiot, "when people feel insecure or unfilled because of poverty they often try to quell their insecurity by striving for wealth and a lot of fancy stuff." so materialism and the behaviors that go with it, designing and buying brand names clothes and luxury items can be symptoms of insecurity. A strategy used to alleviate feeling of self doubt and boost a poor self poor self image is with fashion. materialistic people love expensive stuff and of course, money is fashion. Materialism may, therefore, represent a key variable in the development of a consumer’s involvement with products that allow the fulfilment of such values and assist in portraying acceptable images.
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