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Showing posts from February, 2018

The Cycle of Fashion

February 24, 2018 Fashion does not revolve on just one style, it revolves on many. Which is why the cycle of fashion exist. Fashions trends come and go. Over their lifespan, they're often seen as something mysterious and interesting. When new styles are seen worn by celebrities on TV or magazines they attract the attention of the general public,   They gain popularity, and, sooner or later the trend gets boring and are replaced by the next "cool" thing. After so many designs copies are mass produced, people get tired of that style and begin to look for something new. That exact process is happening to the jogger pants.                  Along the years footwear has always been an important thing about fashion as well as footwear being visual. Thanks to the oversized pants that cover up footwear, the need of cuffed pants was promoted. The jogger was born and gained its recognition with footwea...

Fashion as a Cycle

Fashion can be considered a cycle because it is always constantly changing and new trends are always coming out. Fashion, not only creates new trends, but also brings back old trends. For example, saggy jeans that would be worn in the 1980’s are becoming really popular nowadays. George B. Sproles states in the article that “Fashions are, by definition, temporary cyclical phenomena adopted by consumers for a particular time and situation. Furthermore, fashions evolve consistent with the theoretical product life cycle, having stages of introduction and adoption by fashion leaders, increasing public acceptance, mass conformity, and the inevitable decline and obsolescence awaiting all fashions.” George also mentions how fashion is used in social economic classes. People who are higher in social economic classes will dress way different than those in a lower class, so those who want to feel in an upper class will use fashion to look like them in a way.  This is how people use fashion t...

Why Marketing Relates To Fashion

by: Alyssa del Rosario                  Fashion marketing is important because it is one of the most important aspects of the fashion industry.  Fashion is not all about the clothes or brand because there is so much more behind it.  In reference to the article, “The Basics of Fashion Marketing,” stated “It brings the creations of fashion designers around the world to wholesale buyers and consumers.”  The author of the previous quote was not mentioned.  The fashion industry is very diverse and full inspiration for the next clothing line is everywhere.  This causes pressure on designers to accomplish the branding and clothing line that would be suitable for everyone.   Marketing ties into fashion because stores identify and improve the demand for fashion products and clothing.  People who work in the retail and fashion industry get a glimpse to analyze strategies that fits to enabl...