Understanding whether materialistic values translate directly into fashion consciousness or whether it is the status consumption and religiosity that intensifies this relationship within the specifics of explicitly religious consumers is important as fashion consumption appears to occupy an important position both socially and economically in the lives of many. researchers have shown considerable interest in values because they are argued to be an important influence on behavior. A value that is becoming more common in many countries, is materialism, and it appears to be a potentially important dimension of consumer behavior. growing preoccupation with possessions is reflected in such consumption values. Such approaches to life are the basis of materialism. This does not imply that every consumer is materialistic, as there is significant variance between individuals pr...